How JACK&JONES managed and localized 36+ popup campaigns in minutes — not days — by switching to Fluentos

The Challenge

Too much time and effort localizing popups

Fashion company Jack&Jones had a problem…

They spent too much time and effort localizing their popup campaigns.

Their website catered to multiple countries. Some of those countries — like Switzerland — hosted multiple languages.

Each of those countries and language pairings needed its own popup. This meant at any moment, Jack&Jones managed between 25-36 campaigns.

They used a third party popup builder to create and manage their campaigns, but this builder struggled to localize their popups efficiently.

“Even though the content for each campaign was the same, we had to create an entirely separate campaign for each of our markets. When we needed to update our campaigns, or schedule campaigns for weekends or holidays in advance, we had to do so one-by-one.”, explained Martyna at Jack&Jones.

This made localizing their popups, and managing their campaigns:

• Time consuming.

  Simple changes — like alternating one image — took nearly a day to complete for all of their markets.

• Error prone.

  Their popup builder sometimes failed to save changes, forcing them to remake the same campaign multiple times.

• Frustrating.

  At times they spent an entire day updating 36 campaigns only to find out changes weren’t saved in half of them.

Despite these challenges, Jack&Jones tried to make their popup builder work.

First they tried to have four people work on campaigns in addition to their normal jobs. Then they tried to dedicate one person to popups entirely.

It didn’t work. “We still couldn’t spend enough time on these tasks, and couldn’t do everything we wanted”, explained Martyna.

Their Solution

Why they replaced their old popup builder with Fluentos

“We decided to look for a new solution because it was too tiresome to continue managing popups the way we did. The inefficiency and time consumption were unsustainable.”, said Martyna.

Jack&Jones’ marketing team spoke with management, and explained they were wasting too many resources. They received the green light, and began to look for a new popup builder. They wanted a builder that was:

• Efficient.

  They wanted to spend less time and effort managing their popups — especially around localization dozens of campaigns.

• Full Featured.

  They wanted to replicate their existing campaigns and branding and ensure a seamless transition between tools.

• Lightweight.

  They wanted to maintain or improve their user experience and overall website performance.

Jack&Jones heard about Fluentos through Only.com and Veromoda.com, both of whom had been using the new popup builder and spoke highly of it.

They reached out, spoke with Fluentos about their problems, and received a personalized demo. After seeing Fluentos in action, they selected it as their new popup builder.

“We chose Fluentos because it was much easier to work with than our previous provider”, said Martyna.

The need for more efficient localization was key in their decision.

“It’s user-friendly, with uncomplicated features, like switching from one country to another via a drop-down menu instead of managing 36 individual campaigns. We realized that a task that should take 5 minutes — and not a whole day — would only take 5 minutes in Fluentos.”, they explained.

Switching to Fluentos

A simple, modern, efficient way to make and manage popups

Jack&Jones quickly migrated from their old popup builder to Fluentos.

Fluentos provided hands-on support during the migration, which included light onboarding and training, and help setting up complex popup triggers.

“Fluentos was in close contact, ensuring a one-to-one setup so their popups matched what we previously used.”, Kasper and Martyna explained.

Fluentos immediately met all of their requirements for a new popup builder.

• Gave them an efficient way to make and manage popups.

  It saved them significant time localizing campaigns, and offered an intuitive drag-and-drop user interface that immediately saved time and effort.

• Included every feature they wanted — and more.

  Jack&Jones was able to replicate their existing campaigns and branding, and gained new features like Gamification and advanced triggers.

• Improved their site performance and user experience.

  Fluentos only required 40kB of bandwidth, compared to 700kB from their previous provider, ensuring smooth performance on desktop and mobile.

Jack&Jones soon realized they could do more than just manage their old campaigns with less time and effort — with Fluentos they could explore new features, triggers, and concepts, and test all the ideas they always wanted to.

“Fluentos offered us opportunities to create more diverse popups without the time-consuming process we faced before. This allowed us to change our perspective, and plan for more effective campaigns.”, said Martyna.

Their ROI

Managing complex popup campaigns in minutes, not days

With Fluentos, Jack&Jones immediately solved their problem with localizing campaigns across dozens of markets.

“Time management is much easier now. We can duplicate campaigns, copy terms and conditions and assets across brands and countries effortlessly. Fluentos allows us to manage multiple campaigns across all countries in one place, which was unimaginable before.”, explained Martyna.

Jack&Jones now spends a fraction of the time they used to spend making and managing their popups. Their time savings include:

The Road Ahead

New features, new strategies, new possibilities

By switching the Fluentos, Jack&Jones has moved away from constantly fighting fires, and can now manage popups in a more strategic manner.

“Our day-to-day life has changed significantly since we began working with Fluentos. We have more flexibility and more time to focus on other campaigns, not just the ones that have to be done. Now, we can handle more campaigns efficiently and have time to plan future initiatives.”, said Martyna.

Jack&Jones continues to explore possibilities that opened due in part to the time savings, additional features, and additional flexibility and continued white-glove support that Fluentos has offered them.

They regularly provide feature requests to Fluentos, and those features are often added to the product’s roadmap — including welcome and product cards, embedded content, and enhanced behavioral targeting.

“Fluentos has made our work smarter by providing significant time savings, increased efficiency, and close collaboration with excellent customer service”, Kasper summarized.

Meet the Team Behind the Case Study

We collaborated closely with Kasper Jessen, Content Coordinator at Jack & Jones, and Martyna Śmiech, E-Commerce Content Coordinator at Jack & Jones, whose insights and expertise were instrumental in driving these results."

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