How ONLY replaced Sleeknote with Fluentos and made their popups more efficient and effective

The Challenge

Complex, inefficient popup management with Sleeknote

ONLY — a global fashion brand — struggled with their website’s popup builder. They were using Sleeknote and found it challenging to use.

“With Sleeknote it was a long, difficult process to build campaigns and popups. It had limited features and whenever we needed fast help or a quick fix, we didn’t get it. We had to figure everything out ourselves. It was not efficient.”, explained Katja.

At the time ONLY had just two people working on the marketing side of their ecommerce website. They did not have the resources or bandwidth to work with Sleeknote, and that limited their ability to make and manage popups.

“We only made the most necessary campaigns and popups — like Black Friday or sales — because it was too complex and time consuming to do anything beyond that”, said Katja.

To make matters worse, ONLY had a presence in 15 countries and needed to run a multi-language setup for their popups. This added further effort to make, manage, and optimize their campaigns.

The result?

• ONLY set up their popups once, then could not optimize them.

• They spent more time trying to figure out how to get Sleeknote to work, then they spent actually making and managing popups.

• Other marketing tasks were always prioritized around popup management, leading to low conversation rates, low newsletter subscription rates, and missed opportunities to delight their customers.

Their Solution

Replacing Sleeknote with Fluentos

ONLY knew they needed to make a change.

“We received data that showed popups and campaigns could improve our customer engagement and purchases”, explained Katja.

ONLY made the decision to stop working with Sleeknote, and to switch to a better solution.

“We wanted something more intuitive, versatile, and adaptable. Something that would be easier to figure out and work with, that had better features and support than what we had before.”, said Katja.

ONLY found that better solution with Fluentos. Their partner brand VERA MODA had a great experience using Fluenots and encouraged ONLY to make the switch.

“I was told Fluentos would solve the issues we had with Sleeknote”, said Katja. “Based on what I’ve seen, it’s much easier to use and more powerful.”

With Fluentos, ONLY gained a popup builder that:

• Gave them every feature they needed.

• Simplified their popup and campaign management process.

• Worked seamlessly across multiple markets, and easily customized content based on different regions, languages, and devices.

• Immediately saved time and effort, and let them test new messaging, try campaign options, and increase their performance — quickly.

Bringing Fluentos to ONLY

Making the Switch — Quickly, Easily, and Smoothly

ONLY replaced Sleeknote with Fluentos in just a few steps.

• Proof.

  ONLY set up Fluentos in a test environment, to explore its capabilities and ensure it delivered the ease-of-use it promised.

• Testing.

  ONLY replicated an existing campaign from Sleeknote with Fluentos, and ran both in parallel on their site, with live customers.

• Migration.

  After two weeks of testing, ONLY migrated all of their popups and campaigns from Sleeknote to Fluentos.

• Training.

  Fluentos offered a hands-on workshop to further explain the new system, onboard all users, and set up complex triggers.

• Expansion.

  Fluentos stayed close with ONLY, and received ongoing feature requests that were quickly implemented.

Their Results

Simple, Efficient, and Effective Popup Management

By making the switch to Fluentos, ONLY immediately solved their biggest popup problem.

“With Fluentos the initial problem — difficulty in creating campaigns — is solved. Day-to-day it’s so much easier, and we don’t have a problem with our popups anymore.”, said Katja.

With Fluentos, ONLY began to actively manage their popups. They deployed a wide range of new features, including advanced triggers with AND/OR configurations for complex setups, enhanced CTA callbacks and tracking of customer actions, and easy testing of new campaigns.

By doing so, ONLY gained a wealth of benefits, including:

• Efficient Popup Management.

  “It’s very intuitive and easy to work with. I’m the only one handling these campaigns now, and I actually have time for other tasks because building campaigns is so much faster. I’m saving a ton of hours, which is great.”

• Easier Localization Across 15 Countries.

  “The localization feature is huge, because we used to have to create the same campaign many times for different countries. Now we can localize within one campaign, which saves a lot of effort.”

• Improved Popup Conversions.

  “Our analytics team noticed a significant increase in new subscriptions once we implemented Fluentos. We can now focus on trying new strategies to engage our customers and increase conversion rates.”

“Fluentos helps us build campaigns and popups quickly while giving us the statistics we need to improve those campaigns and better understand our customer journeys — all in just a few clicks. It saves us time and provides valuable insights.” Katja summarized.

The Road Ahead

A Bright Future with Fluentos

ONLY continues to work with Fluentos, and is happy with their choice and thinking of new ways to deploy the tool, including using new features like embedded content and gamification options like Spin-the-Wheel.

“Our future with Fluentos looks bright! We’re definitely not looking for another solution.” Katja summarizes.

Meet the Team Behind the Case Study

We collaborated closely with Katja Jensen, Graphic Designer at ONLY, whose insights and expertise were instrumental in driving these results.

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