How VERO MODA swapped their static banners for dynamic popups (and increased conversion rates) with Fluentos

The Challenge

Trying to engage customers with static website banners

VERO MODA — an eCommerce global fashion brand — wanted to create a more engaging, user-friendly online shopping experience. By doing so, they knew they would increase customer loyalty and boost sales.

They looked at multiple strategies to improve their eCommerce website’s performance, and decided that popups offered the best way to increase their conversion rates and create a superior customer experience.

However, they had one big problem — they didn’t have a popup builder, and had never been able to make or manage popup campaigns before.

“We didn’t have a popup strategy in place, which limited our ability to engage with visitors at key moments, promote urgent offers, or sign them up for our customer club. This led to missed opportunities for conversion and customer interaction.”, explained Alberte.

Instead, they relied on static banners and promotional messages on their website’s storefront.

This approach was insufficient for VERO MODA for a few reasons.

• It was hard to tweak their existing features, or request new ones.

  “To make any changes we had to create a ticket with our internal development team, who had many other priorities. This resulted in long wait times to change our website content, and requests that were not completed in full.”

• They could not respond to customer needs.

  “This lack of agility meant we couldn’t act in real time to engage customers or act on fast-moving opportunities. We could not create content that responded to visitor behavior, changes in the market, or urgent promotions.”

• They couldn’t continuously optimize their website.

  “Without a flexible system in place, it was challenging to test different strategies or track the impact of specific messages effectively.”

Their Solution

Finding the right popup builder for their eCommerce website

VERO MODA knew this approach was unsustainable.

“We were aware of the fact that we were in need of more agile and targeted communication possibilities. The growing competition and evolving customer expectations highlighted the need for a more flexible approach to engage visitors.”, said Alberte.

They began to look for a popup builder that would reduce their dependence on their internal development team, and give them a way to deploy a responsive popup strategy. They wanted a builder that was:

• Flexible and easy to use

  Able to respond quickly to customer behavior and market changes.

• Full featured

  Able to create customizable and engaging popups for multi-market campaigns.

• Modern, analytical, and data-driven

  Able to track performance metrics like impressions and click-through rates.

• Simple to deploy, with strong customer support

  Able to integrate well with their internal CRM.

VERO MODA began their search and soon found Fluentos through their network. They quickly chose Fluentos for a few core reasons.

“Fluentos offered the perfect balance between flexibility, functionality, and support. Their ability to tailor the functions within Fluentos to our specific needs, along with the tracking and analytics tools, made them stand out from other solutions. Additionally, their responsive support made us confident in our decision.”, explained Alberte.

Bringing Fluentos to VERO MODA

Collaborating on their first popup strategy and campaigns

VERO MODA implemented Fluentos into their environment — and launched their first popups — in just a few steps.

• Implementation.

  VERO MODA worked with Fluentos’ support to integrate the tool into their environment.

• Training.

  Fluentos offered VERO MODA a hands-on workshop to explain the system to their staff.

• Strategy Development.

  VERO MODA collaborated with Fluentos to define their initial popup strategy.

  “We collaborated with Fluentos to identify and build popups around our key engagement points, such as exit-intent offers, newsletter signups, and special promotions”, said Alberte.

• Popup Creation.

  VERO MODA and Fluentos designed popups to deliver on these requirements and align with the brand’s visual style.

• Analytics.

  Finally, Fluentos’ support helped VERO MODA set up tracking for impressions, click through rates, and conversion metrics.

Their Results

Effortless popups and improved customer engagement

By picking Fluentos, VERO MODA can now make and manage popups, and create a more responsive and engaging eCommerce website.

“Fluentos has provided us with the ability to create customizable popups. We’re now able to quickly deploy popups and measure their success.”, said Alberte.

VERO MODA has already generated meaningful results, including:

• Higher conversion rates.

  “Since implementing Fluentos we have seen an improvement in conversion rates from visitors interacting with popups.”

• Actionable analytics.

  “We can track impressions, click-through rates, and conversions, giving us valuable insights into how users are interacting with our content.”

• Customer insights.

  “We have better insight into customer behavior, which allows us to make data-driven decisions that improve engagement and drive conversions.”

• Constant improvement.

  “We frequently run A/B tests to optimize messaging and placement, ensuring that we are maximizing engagement.”

All the above have led to increasing VERO MODA’S customer base through new registrations, and building a more competitive eCommerce platform.

“Fluentos gave us the tools to engage our customers more effectively, improving conversions and allowing us to track performance with ease — all while reducing our dependence on our internal website development teams.”, Alberte summarized.

The Road Ahead

Continuous improvement and refinement

With Fluentos, VERO MODA now has a full featured popup builder, that includes sophisticated features like:

• Advanced triggers with AND/OR configurations.
• User registration from inside popups.
• A rich text editor for checkbox labels, more attractive forms.
• Spin the Wheel gamification module.
• Enhanced CTA callback options for advanced tracking of customer actions.
• Separate environments for testing and production to facilitate easy testing.

VERO MODA is now exploring the possibility of expanding their use with these advanced features and new strategies, and continues to work closely with Fluentos to continuously improve their strategy.

“We conduct regular reviews, using Fluentos’ insights to refine the popup strategy and improve performance,” said Alberte. “We work with Fluentos on a daily basis, constantly refining our pop-up strategy based on user behavior data. We frequently run A/B tests to optimize messaging and placement, ensuring that we are maximizing engagement.”

Meet the Team Behind the Case Study

We collaborated closely with Alberte Kongerslev Nordgaard, E-commerce Project & Operations Responsible at VERO MODA, whose insights and expertise were instrumental in driving these results.

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