Spin the Wheel, Scratch the Card and Pick a Box, with the rewards and the odds set by you. Every result is written back to your CRM as its own field, so the flow that follows can treat a winner and a non-winner differently. Built once, localised per market, no developers.
Most popups ask for an email address and offer a discount in return. It is a fair trade and it still works, but it asks the visitor to make a decision before anything interesting has happened. A gamified popup changes the order. The visitor does something small first, then finds out what they get.
The interaction is the point, and so is what it leaves behind. Fluentos writes the outcome of every game back to the customer profile in your CRM as its own field, so the campaign that follows can talk to a winner and a non-winner differently.
The visitor spins, scratches or picks. The odds and the rewards are set by you.
The result lands on the profile in Klaviyo, HubSpot, ActiveCampaign or Voyado, mapped like any other value.
The automation you already built branches on the outcome, without anyone touching it again.
The three games are not variations of the same thing. They suit different campaigns, and the difference is worth thinking about before you build.
Discounts, free delivery, free items.
The format most shoppers already recognise, so nobody has to work out what to do. Best when you have several rewards of different value and want the odds to decide who gets what.
Worth knowing. Keep to six or eight slices. More than that and the wheel stops being readable on a phone.
Any time of year, best on mobile.
A thumb on glass is exactly the gesture this asks for, which is why it performs on mobile. It also carries no seasonal baggage, so it works in March as well as it does in November.
Worth knowing. Use a high-contrast overlay. If the surface does not look scratchable, people will not try.
Suits a Christmas calendar or a birthday.
The visitor makes a choice rather than watching one happen, which suits campaigns that run day after day. A calendar, a birthday, a returning-customer moment.
Worth knowing. One mystery grand prize among ordinary rewards gives people a reason to tell someone else.
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The reward can be a discount, free delivery, a free item, loyalty points, or nothing at all. The probability behind each one is a number you set, not a default you inherit. A rare prize can stay rare, and a common one can carry the volume.
Because the odds sit in the campaign rather than in code, changing them mid-campaign is an edit, not a release.
This is the part that separates a gamified popup from a novelty. When someone finishes playing, the outcome is mapped to its own field on their profile, the same way any other value would be. Won free delivery, won ten per cent, did not win, each one is a value your CRM can segment on.
The flow you have already built then does the work. A winner can be reminded of an unredeemed code three days later. Someone who did not win can be sent a different opening offer. Neither needs a person to sort a list.
A game that has to be rebuilt for each country stops being worth running by about the fourth storefront. In Fluentos a gamified campaign is built once and localised per market: the copy, the rewards, and the legal wording that has to change with them.
Prize draws and promotional games are regulated differently across Europe, so the terms attached to a wheel in Denmark are not always the terms you can attach in Germany. Keeping those in one campaign rather than in nine copies is the difference between a format you use often and one you use once.
Pick a format, set the rewards and the odds, map each outcome to a CRM field, and choose who sees it. Publish to test first, check it on your own storefront, then schedule the start and stop per market so nobody has to switch anything off by hand.
No developer is needed at any point, which is the same reason the rest of Fluentos exists.
Spin the Wheel, Scratch the Card and Pick a Box are all included, with every outcome written back to your CRM. Start a free 14-day trial, no card required.